Head of Marketing

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full time

Experience: 4+ years in B2B SaaS marketing, growth, demand generation, or performance marketing

Core Areas: Demand Generation, Paid Acquisition, Affiliate Marketing, Partnerships, Cold Outbound, HubSpot, Pipeline Management, Marketing Analytics

Compensation: $180,000–$225,000 per year, plus equity

About the Role

This opportunity is for a Head of Marketing to own and scale the full demand generation engine across paid acquisition, organic channels, affiliate marketing, partnerships, content, and cold outbound. The role is responsible for significantly expanding customer acquisition, deploying a $1M+ annual marketing budget across channels that convert, and building a measurable growth system focused on CAC, LTV, payback period, pipeline, and channel contribution.

The position combines strategy with hands-on execution across LinkedIn, Meta, retargeting, HubSpot, affiliate programs, partnerships, outbound, messaging, and market positioning. The successful candidate will work directly with founders on channel strategy and progressively hire and scale the marketing team as growth milestones are reached.

What You'll Do

• Own the full demand generation engine across paid acquisition, organic channels, affiliate marketing, partnerships, and cold outbound.
• Drive customer acquisition with the goal of increasing the customer base by more than 10X, from hundreds of customers to thousands within 12 months or less.
• Deploy and optimize a $1M+ annual marketing budget across channels based on measurable conversion and growth performance.
• Run paid acquisition across LinkedIn and Meta, using performance data to determine when to scale successful campaigns and when to reduce or stop underperforming investments.
• Build and manage an affiliate program spanning agencies, consultants, and technology partners.
• Build and manage a content engine that supports demand generation and customer acquisition.
• Oversee outbound and cold email strategy with an emphasis on precise audience targeting rather than high-volume, untargeted outreach.
• Work directly with founders on channel strategy, messaging, and market positioning.
• Hire and scale the marketing team as business and marketing milestones are achieved.

Qualifications

Required Experience

• 4+ years of experience in B2B SaaS marketing, growth, demand generation, or performance marketing.
• Demonstrated experience scaling a company through marketing and growth initiatives.
• Experience building affiliate or partnership programs from the ground up.
• Experience developing and executing cold outbound programs.
• Experience operating at both the strategic and hands-on execution levels.

Required Skills

• Strong paid acquisition fundamentals across Meta and LinkedIn, including retargeting and lookalike audiences.
• Ability to evaluate paid acquisition performance and make informed decisions about scaling or cutting channel investment.
• Strong understanding of demand generation, customer acquisition, channel performance, and pipeline management.
• Hands-on proficiency with HubSpot or a similar CRM for pipeline management and marketing automation.
• Strong working knowledge of CAC, LTV, payback period, and channel contribution as core marketing performance metrics.
• Ability to build and manage affiliate and partnership programs involving agencies, consultants, and technology partners.
• Ability to develop targeted cold outbound and cold email strategies rather than relying on high-volume, untargeted outreach.
• Ability to contribute directly to channel strategy, messaging, and market positioning while maintaining hands-on ownership of execution.
• Ability to operate effectively with significant ownership in an early-stage environment with ambiguity and rapidly changing priorities.

Preferred Qualifications

• Experience scaling an e-commerce tools, Shopify ecosystem, or martech business.
• Experience with Klaviyo, Shopify apps, or retention marketing tools.