Director of Sales & Business Development

Remote (United States)

About the Role

A Director of Sales & Business Development is needed to become the organization’s first dedicated commercial sales leader. This person will take ownership of the complete sales motion, including inbound sales, outbound prospecting, partnerships, affiliate relationships, and B2B growth.

This is a hands-on player-coach role. The successful candidate will personally speak with prospective clients, nurture relationships, and close business while also developing strategy, building repeatable systems, and managing an existing Sales Strategist.

The Director of Sales & Business Development will work closely with the founder and CEO on go-to-market strategy across both service offerings and software products. This role will take on much of the day-to-day sales and business development work that has previously been founder-led, allowing the founder to focus more heavily on company strategy, thought leadership, and product development.

Employment Type: Full-Time

Schedule: 30–40 hours per week

Compensation: $90,000 - $150,000 per year OTE, including salary and commission

Reports To: Founder and CEO

What You’ll Do

Sales Pipeline and Prospect Conversion

• Lead four to six group informational calls with prospective clients each week.
• Manage the inbound lead pipeline, including oversight of the shared inbound sales inbox.
• Build and manage outbound prospecting efforts at scale in close partnership with the marketing team.
• Own the full inbound and outbound prospect journey, including nurturing, informational calls, proposals, and closing.
• Speak directly with prospective clients and strategic partners to identify opportunities and move conversations forward.

Partnerships and Affiliate Programs

• Manage a broad portfolio of partnership and affiliate relationships, including creator and influencer partners, brand partners, wealth-management referral channels, and community partners.
• Negotiate partnership agreements, sponsorship arrangements, and co-branded campaigns.
• Oversee the complete affiliate workflow, including tracking, commissions, payouts, and partner enablement.
• Develop a repeatable partnerships model that can serve as a primary growth channel.
• Work closely with the founder and CEO on sponsorship budgets and the prioritization of high-value sponsors and vendors for community events and conferences.
• Travel as needed for partner dinners, conferences, and other high-value events.

Sales Team Leadership

• Manage the existing Sales Strategist through weekly one-on-one meetings, deal coaching, and quota management.
• Hire and develop additional sales team members as the organization grows.
• Create standard operating procedures and scalable processes for the sales organization.
• Collaborate with the Chief of Staff on decisions involving refund and cancellation policies.

Sales Metrics and Pipeline Visibility

• Track and manage the data behind the sales funnel, from marketing activity through final conversion.
• Monitor overall conversion rates and success rates across each stage of the funnel.
• Use pipeline data, close rates, conversion trends, and cohort behavior to identify opportunities for improvement.
• Partner with the marketing team on top-of-funnel metrics to ensure sales targets are met.

B2B Sales Strategy

• Build a B2B sales strategy from the ground up, including the ideal customer profile, offer structure, pricing, and sales motion.
• Develop opportunities for employer-paid benefits and partnerships with companies.
• Take calls with prospective B2B clients and partners.
• Help shape and refine the B2B offering as the organization learns from the market.

Software Product Go-to-Market Strategy

• Partner closely with the founder and CEO on the sales and go-to-market strategy for a home systems software application scheduled to launch in Q3 2026.

Sales Infrastructure

• Work with leadership and operations to implement a customer engagement platform for client texting and follow-up communication.

Cross-Functional Collaboration

• Partner with the operations team supporting placement services to ensure a smooth handoff from sales to client delivery.
• Work closely with marketing on inbound campaigns, top-of-funnel content, and lead-generation initiatives.

Qualifications

• Experience building a sales function from the ground up, including processes, systems, and team structure.
• Experience working in an environment where sales responsibilities were previously handled primarily by a founder.
• A warm, thoughtful, and relationship-focused sales style grounded in integrity.
• The ability to convert strong relationships into an active sales pipeline without making the process feel transactional.
• Hands-on experience managing partnerships and affiliate programs as a meaningful growth channel.
• A proven ability to personally close business while also managing a quota-carrying sales representative.
• Comfort switching between individual sales execution and team leadership responsibilities throughout the day.
• Strong analytical skills and a genuine interest in pipeline math, conversion rates, close rates, and cohort behavior.
• The ability to use performance data for coaching and decision-making, not only for reporting.
• Comfort working in an early-stage environment where systems may need to be built, tested, revised, and rebuilt as the organization grows.
• Excellent written communication skills, with the ability to sell through warm and thoughtful messaging.
• Strong listening skills during prospect and partner calls.
• A genuine interest in supporting modern families and improving the systems that make household management easier.

Additional Information

Previous experience with the formal title of Director or Vice President is not required. This opportunity may also be a strong fit for a top-performing Account Executive or sales lead from an early-stage business who is ready to step into a founding sales leadership role.