Digital Marketing Manager

Remote (United States)

Job Details

Department: Marketing

Job Type: Full-Time

Compensation: $62,000–$75,000 per year, depending on experience

About the Role

This opportunity is for a Digital Marketing Manager responsible for leading the digital demand generation engine across paid media, SEO, AEO, GEO, and website performance while directing the execution of an external marketing vendor.

The role also focuses on building a customer marketing program from the ground up, including customer segmentation, lifecycle workflows, customer feedback and reference programs, and cross-sell initiatives targeting the existing customer base.

The organization emphasizes a collaborative, customer-focused environment built around continuous learning, innovation, accountability, transparency, and delivering a consistently high-quality customer experience.

What You’ll Do

• Digital Marketing Strategy & Vendor Direction: Set digital marketing strategy and review and approve the execution of paid media, SEO, AEO, and GEO programs managed by an external marketing vendor.
• Paid Media Budget Ownership: Take responsibility for a growing digital advertising budget across platforms such as Google and LinkedIn, and report performance against pipeline and revenue goals.
• Website Ownership: Manage the HubSpot-based company website as a lead-generation asset and coordinate ongoing website work with external vendors.
• Marketing Automation & Reporting: Administer HubSpot marketing automation, lead nurture workflows, and funnel and attribution reporting.
• Product Launch Support: Support digital go-to-market activities associated with phased product launches.
• Customer Marketing Program Development: Build the foundational customer marketing infrastructure, including customer segmentation and lifecycle email workflows within the CRM.
• Cross-Sell Campaign Piloting: Design and launch initial cross-sell and upsell campaigns targeting the existing customer base.
• Account Management Collaboration: Refine and strengthen the established lead handoff process with the Account Management team for customer marketing leads.
• HubSpot & CRM Ownership: Manage HubSpot workflows, customer email programs, and marketing dashboards while maintaining working familiarity with Salesforce and outbound tools such as Clay to support alignment across sales and marketing systems.
• Special Projects: Provide support for special projects as needed.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• 3–6 years of experience in digital marketing, demand generation, or growth marketing.
• Experience managing external agencies or vendors.
• Background screening, HR technology, or compliance technology industry experience is strongly preferred.
• Experience using HubSpot for marketing automation, email marketing, website management, and dashboards.
• Working knowledge of paid search and paid social platforms, including Google Ads and LinkedIn Campaign Manager, with the ability to direct and evaluate vendor strategy and advertising spend.
• Ability to read and interpret Google Analytics and GA4 data, funnel reports, and attribution reporting and translate insights into actionable marketing decisions.
• Experience with A/B testing and conversion rate optimization, either through hands-on work with landing pages and page copy or by directing an agency testing program.
• Experience building segmented lifecycle email campaigns.
• Working knowledge of SEO fundamentals, including keyword research and SERP tracking, with the ability to effectively direct SEO, AEO, and GEO vendor initiatives.
• Familiarity with Salesforce and Clay is a plus.
• Excellent communication and vendor management skills.
• Ability to work independently and think critically.
• Strong attention to detail with a focus on delivering high-quality work.
• Comfortable defining and improving processes rather than simply following established procedures.
• Flexible and adaptable in a fast-paced environment.

Core Values

• Customer Focus: Maintain a strong commitment to delivering an outstanding customer experience and high-quality service.
• Collaboration: Openly share ideas, skills, and experience to solve problems, improve performance, and support team members.
• Innovation: Develop and implement new ideas that create value for customers and stakeholders, including improvements to products, services, and internal processes.
• Passion: Bring enthusiasm and a commitment to performing work exceptionally well for customers, partners, and team members.
• Transparency: Communicate thoughts and opinions honestly and respectfully while supporting open communication and healthy professional relationships.
• Accountability: Take personal responsibility for commitments, individual performance, and business outcomes while contributing to a dependable team environment.

Benefits

• Medical insurance with employer contribution.
• Dental insurance.
• Vision insurance.
• Employer-paid life insurance.
• Employer-paid long-term disability insurance.
• Short-term disability coverage.
• 401(k) plan with employer match.
• Paid holidays.
• Paid time off.
• Sick time.
• Pet insurance.
• Phone and internet stipend.