Head of Marketing

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-time

Experience: 10+ years of progressive marketing experience, including leadership responsibility

Core Areas: Marketing Strategy, Demand Generation, Brand Strategy, Digital Marketing, Sales Enablement, Go-to-Market Strategy, Marketing Analytics, AI-Enabled Marketing

Compensation: $200,000 per yeary

About the Role

This opportunity is for a Head of Marketing to lead and evolve an integrated marketing function, combining strategic leadership with hands-on execution. The role owns overall marketing strategy, annual planning, budgeting, demand generation, brand positioning, digital marketing, sales enablement, product and service marketing, performance measurement, and team development, with a focus on measurable business growth.

The position works closely with Sales, Operations, Product, Recruiting, and executive leadership to build scalable, data-driven, AI-enabled marketing capabilities. Key areas include SEO, paid media, email marketing, marketing automation, public relations, thought leadership, account-based marketing, go-to-market strategy, market research, competitive analysis, CRM platforms, and marketing analytics.

What You'll Do

• Develop and execute the overall marketing strategy in alignment with company growth objectives.
• Modernize the marketing function through AI-enabled capabilities, including Generative Engine Optimization (GEO), automation, and related technologies.
• Lead annual marketing planning, budgeting, and performance measurement.
• Build, mentor, and develop a high-performing marketing team while identifying opportunities to expand marketing capabilities.
• Establish marketing KPIs and regularly communicate performance and ROI to executive leadership.
• Serve as the marketing subject matter expert and strategic advisor to executive stakeholders.

• Strengthen brand positioning across service lines and target markets.
• Maintain consistency in messaging, visual identity, and customer experience across marketing channels.
• Oversee corporate communications, thought leadership, public relations, and executive visibility initiatives.
• Develop compelling content that demonstrates expertise and differentiates services in the marketplace.

• Develop and execute integrated marketing campaigns that generate qualified leads and support revenue growth.
• Optimize digital marketing channels including the website, SEO, paid media, email marketing, webinars, social media, and marketing automation.
• Improve website performance, conversion rates, and customer engagement.
• Use analytics to continuously optimize campaign performance and marketing investment.

• Partner closely with Business Development leadership to support pipeline generation and client acquisition.
• Develop sales collateral, presentations, case studies, proposal content, and customer success stories.
• Support industry conferences, trade shows, webinars, sponsorships, and client events.
• Measure and optimize ROI for conferences, trade shows, webinars, sponsorships, and client events.
• Create and implement account-based marketing initiatives for strategic target clients.

• Develop go-to-market strategies for new services, technology offerings, and business initiatives.
• Partner with internal stakeholders to clearly communicate value propositions across service lines.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.

Qualifications

Required Experience

• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience leading B2B marketing for professional services, legal services, technology, SaaS, healthcare, financial services, or another consultative industry.
• Proven success developing demand generation strategies that drive measurable business growth.
• Experience leading brand strategy, digital marketing, content marketing, and marketing communications.
• Experience managing marketing budgets and external agency relationships.

Required Skills

• Strong understanding of marketing analytics, CRM platforms, and marketing automation tools.
• Ability to develop and execute integrated marketing strategies across brand, demand generation, digital marketing, communications, sales enablement, and product or service marketing.
• Strong capability in performance measurement, marketing ROI analysis, and data-driven optimization.
• Exceptional written, verbal, and presentation skills.
• Demonstrated ability to influence executive stakeholders and collaborate effectively across functions.
• Hands-on leadership ability with a willingness to execute directly while building scalable marketing processes.

Education & Certifications

• Bachelor's degree in marketing, business, communications, or a related field.
• MBA preferred.

Preferred Qualifications

• Experience marketing to law firms, corporate legal departments, insurance carriers, or government agencies.
• Experience supporting field sales or business development organizations.
• Expertise building a modern, AI-enabled marketing technology stack.
• Familiarity with Salesforce, HubSpot, Google Analytics, SEM platforms, and marketing automation technologies.
• Experience leading organizational growth, rebranding, or digital transformation initiatives.