Copywriter (Health & Wellness)

Remote (United States)

Job Details

Location: United States, PST/MST

Workplace: Remote

Employment Type: Full Time

Experience: 3–5 years

Core Areas: Direct-response copywriting, performance marketing, e-commerce copy, SEO, CRO, A/B testing, VSL scripts, FTC/FDA compliance

Compensation: $90,000–$100,000 per year

About the Role

This opportunity is for a Copywriter (Health & Wellness) responsible for creating persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, video assets, and other digital channels. The role supports omni-channel brand marketing initiatives and focuses on content that educates audiences, strengthens brand messaging, and drives engagement and conversions.

The position requires strong direct-response and performance marketing copywriting skills, along with experience in SEO, CRO, A/B testing, and data-informed optimization. The Copywriter will also work with FTC and FDA requirements, product claims, disclaimers, consumer research, performance metrics, and cross-functional marketing teams to maintain accurate, compliant, and consistent messaging.

What You'll Do

• Write compelling, high-performing copy for paid media, landing pages, email campaigns, SMS, product descriptions, blogs, and other digital channels.
• Create persuasive direct-response and brand performance marketing content that communicates product benefits and drives conversions.
• Develop clear, concise, and engaging scripts for Video Sales Letters and other video assets.
• Adapt tone, voice, and messaging for different audiences, campaigns, and distribution channels.
• Optimize copy for SEO, engagement, and conversion while maintaining brand consistency and compliance with FTC and FDA regulations.
• Partner with marketing and content leads to maintain an organized content calendar and ensure deliverables are accurate, timely, and aligned with marketing goals.
• Work with Product Development and Customer Experience teams to translate complex information into clear, educational, consumer-friendly messaging.
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign goals and creative direction across channels.
• Serve as a key proofreader for marketing and product assets, including product labels, to ensure compliance, accuracy, clarity, quality, tone, and consistency.
• Use data-driven insights and A/B testing to refine ad copy, headlines, and messaging strategies.
• Monitor content performance metrics, including click-through rates, conversions, and engagement, to improve copy effectiveness.
• Stay current on industry trends, emerging content strategies, and direct-to-consumer marketing best practices.
• Conduct ongoing consumer and competitive research to support content development and keep messaging relevant.

Qualifications

Required Experience

• 3–5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
• Proven portfolio demonstrating high-performing digital content, including ads, landing pages, emails, or product descriptions.

Required Skills

• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to create persuasive copy that supports engagement, conversions, and brand consistency.
• Familiarity with SEO, conversion rate optimization, and A/B testing methodologies.
• Ability to adapt tone, voice, and messaging across different audiences, campaigns, and channels.
• Working familiarity with product claims, disclaimers, and guidelines to maintain accurate and consistent brand representation.
• Ability to interpret performance data, including CTR, conversions, and engagement, and use insights to improve copy.
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to write compliant marketing content within FTC and FDA requirements.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

Preferred Qualifications

• Experience writing for the health and wellness industry.

Benefits

• Flexible time off.
• Nine annual company holidays.
• Paid day off for your birthday.
• 100% company-paid base medical, dental, and vision insurance for employees.
• 100% company-paid life insurance.
• 100% company-paid short-term disability coverage.
• 401(k) with safe harbor and profit-sharing contributions of up to 5%.
• Matching charitable contributions up to $2,500 per year.
• $1,200 annual work-from-home stipend.
• Employee recognition and rewards program.
• Pet insurance.
• Employee product samples and discounts.
• Professional development fund.
• Free Calm app subscription.