Graphic Designer

Remote (United States)

Job Details

Location: United States

Workplace: Fully Remote

Employment Type: Full-time

Experience: 4–7 years in graphic design, visual branding, or creative production

Core Areas: Visual Identity, Brand Guidelines, Sales Collateral, Presentation Design, Website Visual Design, Digital and Print Creative, AI-Powered Design, Art Direction

Compensation: $85,000 annually

Travel: Occasional travel for meetings or company events may be required.

About the Role

This opportunity is for a Graphic Designer who will own an established visual identity and translate it into consistent, polished creative across sales materials, presentations, websites, email, social media, and print. The role combines hands-on design production with responsibility for visual standards, reusable templates, and creative quality as the brand launches and evolves.

The position uses modern and AI-powered design tools to communicate complex employee benefits concepts to brokers, employers, and insurance carriers. Design remains the primary discipline, supported by short-form copywriting and the ability to adapt established messaging. Independent execution, practical problem-solving, art direction, and coordination of freelance specialists are central to the work.

What You'll Do

• Own and safeguard the visual identity, ensuring every published asset meets established design standards.
• Develop and maintain brand book guidelines covering logo usage, color, typography, layout, and templates.
• Review outgoing materials for visual consistency, quality, and craftsmanship.
• Establish and evolve the visual design system used across marketing, sales, and communications.
• Create and maintain visual standards, training guides, and internal creative resources as the brand develops.

• Design presentations, flyers, brochures, one-pagers, and service-specific sales enablement materials.
• Translate complex employee benefits positioning into clear, compelling layouts for broker, employer, and insurance carrier audiences.
• Develop practical materials that brokers, carriers, and sales teams can use in customer and partner conversations.
• Maintain a centralized, organized library of approved and current creative assets for the sales team.
• Draft or adapt headlines, captions, calls to action, and other short-form copy directly onto assets when specialist brand writing is unnecessary.

• Own website visual design, including page layouts, imagery, hero treatments, and visual hierarchy.
• Create organic LinkedIn graphics and visual assets supporting thought leadership and press releases.
• Keep digital creative aligned with the visual identity and update assets as business needs evolve.

• Design, produce, and refine creative for presentations, sales collateral, web, email, social media, press materials, and executive storytelling.
• Use AI-powered design and production tools such as Canva, Adobe Firefly, Adobe Express, Midjourney, or equivalents to develop on-brand assets, templates, and visual concepts.
• Execute creative work independently where possible and engage specialists when additional expertise is required.
• Brief, direct, and manage freelance copywriters or brand writers for specialist long-form content and deeper writing needs.
• Manage freelance creative partners through clear briefs, timelines, and quality standards.
• Coordinate project intake, creative workflows, approvals, and asset delivery across multiple concurrent high-priority projects.
• Work directly with business and sales leadership to identify creative gaps and develop materials that address them.
• Navigate ambiguity while maintaining accuracy, creative quality, and delivery momentum.

Qualifications

Required Experience

• 4–7 years of graphic design, visual brand, or creative production experience within an agency, in-house brand team, or brand consultancy.
• Experience establishing or maintaining visual identity systems, including brand guidelines, templates, or design standards.

Required Skills

• Demonstrated ability to design presentations, sales collateral, web assets, social creative, and print-ready materials.
• Proficiency with at least one AI-powered or modern design and production tool, such as Canva, Adobe Express, Adobe Firefly, Figma, or an equivalent.
• Ability to draft short-form copy, edit for clarity, and apply an established brand voice to new assets.
• Ability to manage multiple projects simultaneously with accuracy and close attention to detail.
• A portfolio demonstrating design range across formats and audiences rather than a single specialty.
• Ability to communicate effectively with internal teams and external partners.
• A resourceful, independent approach to solving creative problems and working through ambiguity.

Education

• Bachelor's degree in design, visual communications, or marketing, or equivalent practical experience.

Preferred Qualifications

• Experience in employee benefits, insurance, financial services, or a related intermediary industry.
• Experience designing for channel or partner audiences, including brokers, agents, or distributors.
• Experience marketing through channel audiences rather than exclusively to end consumers.
• Proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop, alongside AI-powered tools.
• Experience supporting a brand launch or developing a new visual identity from the ground up.
• Comfort working within a small or lean creative function that requires both setting direction and executing the work.

Physical Requirements

• Ability to spend prolonged periods sitting at a desk and working on a computer.