Creative Strategist

Remote (United States)

Job Details

Location: United States

Employment Type: Full-Time

Experience: 3+ years in creative strategy within an agency setting

Core Areas: Creative Strategy, Performance Marketing, Digital Advertising, Creative Concept Development, Creative Briefs, Campaign Performance Analysis, Audience Insights, Client Presentations

Compensation: $75,000–$90,000 per year

About the Role

This opportunity is for a Creative Strategist focused on developing high-impact advertising concepts and data-driven creative strategies for performance marketing campaigns. The role involves generating original creative ideas, translating them into actionable briefs, and aligning campaign concepts with measurable objectives such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates. Creative development centers on compelling hooks, messaging angles, and calls to action (CTAs) that support performance marketing goals.

The position combines creative ideation, strategic planning, digital advertising expertise, and campaign performance analysis. Working with media buyers, channel leads, account managers, copywriters, and designers, the Creative Strategist develops concepts informed by audience insights and campaign data. Responsibilities also include presenting creative strategies to clients, incorporating feedback, evaluating creative deliverables, and using market research to identify opportunities for distinctive, performance-focused advertising.

What You'll Do

• Develop innovative, high-impact advertising concepts aligned with client objectives, target audience insights, and performance marketing goals.
• Translate creative ideas into clear, actionable briefs that guide copywriters, designers, and other creative team members through execution.
• Build creative concepts around compelling hooks, messaging angles, and calls to action designed to support measurable campaign performance.
• Collaborate with media buyers, account managers, copywriters, designers, and other cross-functional partners to develop and execute creative concepts.
• Review completed creative assets for quality, accuracy, and alignment with the approved strategy before client presentation.

• Develop and implement creative strategies that strengthen digital advertising and performance marketing campaigns.
• Connect creative direction with campaign data, audience insights, and performance indicators to improve advertising effectiveness.
• Analyze relevant marketing performance data and translate findings into actionable creative recommendations and client-facing insights.
• Work closely with channel leads to incorporate campaign results and channel-specific insights into creative strategy development.
• Develop ambitious, differentiated creative concepts rather than relying exclusively on minor campaign adjustments and iterations.

• Partner with clients to understand business objectives, target audiences, brand positioning, and creative expectations.
• Present creative strategies, campaign concepts, and supporting performance insights to clients with clarity and confidence.
• Incorporate client feedback into creative direction while maintaining alignment with campaign objectives and performance metrics.

• Research advertising industry trends, competitor activities, and emerging technologies to identify opportunities for creative innovation.
• Apply market research and audience insights to develop distinctive, competitive advertising concepts and creative solutions.

Qualifications

Required Experience

• At least 3 years of professional experience in creative strategy within an agency environment.
• Experience working with digital advertising and performance marketing principles.

Required Skills

• Strong understanding of digital advertising platforms and performance marketing principles.
• Ability to develop creative strategies and advertising concepts that align with client objectives and campaign performance goals.
• Ability to interpret marketing performance data and audience insights to inform creative recommendations.
• Strong communication, interpersonal, and presentation skills for explaining creative strategies and concepts to clients and cross-functional teams.
• Ability to manage responsibilities effectively in a fast-paced, deadline-driven environment.
• Strong attention to detail and commitment to producing high-quality creative deliverables.

Education & Certifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Healthcare benefits.
• 401(k) retirement plan.
• Unlimited paid time off (PTO).