Graphic Designer

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-time

Experience: 4–7 years in graphic design, visual branding, or creative production

Core Areas: Graphic Design, Visual Identity & Brand Systems, Marketing & Sales Collateral, Website & Digital Design, Adobe Creative Cloud, AI-Powered Design Tools, Art Direction, Creative Production

Compensation: $85,000 annually

Travel: Occasional travel for meetings or company events may be required.

About the Role

This Graphic Designer opportunity focuses on developing, maintaining, and executing a consistent visual brand identity across digital, print, marketing, and sales channels. The position is responsible for producing high-quality graphic design assets, managing visual standards, developing brand guidelines, and creating presentations, brochures, website graphics, social media content, and campaign materials. The role combines hands-on design production with brand stewardship and creative direction.

The position requires strong visual design expertise, proficiency with modern and AI-powered creative tools, and the ability to translate complex employee benefits and insurance concepts into effective visual communications. Creative work supports sales teams, brokers, employers, insurance carriers, and other channel partners. Short-form copywriting, freelance creative coordination, and project management are supporting responsibilities, while graphic design remains the primary focus.

What You'll Do

• Manage and maintain an established visual brand identity across marketing, sales, communications, and digital materials.
• Develop, update, and enforce brand guidelines covering logo usage, typography, color palettes, layout standards, visual hierarchy, and design templates.
• Build and maintain a cohesive visual design system that supports consistent creative production across channels.
• Review outbound creative assets for brand consistency, visual quality, accuracy, and adherence to established design standards.
• Create and maintain brand books, visual standards, training guides, reusable templates, and internal creative resources as the brand evolves.

• Design and produce marketing and sales materials, including presentations, brochures, flyers, one-pagers, service-specific collateral, and sales enablement assets.
• Translate complex employee benefits, insurance, and service positioning into clear, engaging visual layouts for brokers, employers, insurance carriers, and distribution partners.
• Develop professional presentation designs and executive storytelling visuals that communicate information effectively to different audiences.
• Create campaign graphics, email visuals, press materials, and other branded marketing assets across digital and print formats.
• Organize and maintain a centralized library of current, approved creative assets and templates for sales team use.
• Identify gaps in existing creative materials and develop visual resources that support sales and leadership priorities.

• Design website visual elements, including page layouts, graphics, imagery, hero sections, and visual hierarchy.
• Produce digital marketing graphics and branded visual content that align with established design standards.
• Create organic LinkedIn graphics and social media assets supporting thought leadership, company communications, and press releases.
• Maintain visual consistency across website content, digital campaigns, email creative, and social media materials.
• Update and refine digital design assets as brand requirements and marketing priorities evolve.

• Use modern design software and AI-powered creative tools, including Canva, Adobe Express, Adobe Firefly, Midjourney, or equivalent platforms, to develop branded graphics, templates, and visual concepts.
• Produce, revise, and finalize creative assets independently while maintaining professional design quality and brand alignment.
• Provide art direction and creative briefs to freelance designers, copywriters, and other creative specialists.
• Coordinate freelance creative projects, including timelines, deliverables, approvals, and quality reviews.
• Manage incoming design requests, prioritize concurrent assignments, and coordinate creative production workflows from initial brief through final delivery.
• Work directly with organizational and sales leadership to understand creative needs and develop appropriate design solutions.

• Write or adapt short-form copy for graphic design assets, including headlines, captions, calls to action, and brief social media messages.
• Apply established brand voice and messaging guidelines when adapting written content for new visual materials.
• Edit short-form content for clarity, consistency, and effective presentation within graphic layouts.
• Prepare creative briefs and coordinate with freelance brand writers or copywriters when specialized long-form content is required.

Qualifications

Required Experience

• 4–7 years of professional experience in graphic design, visual branding, or creative production within an agency, in-house brand team, or brand consultancy.
• Demonstrated experience designing across multiple formats, including presentations, marketing collateral, website assets, social media graphics, and print-ready materials.
• Experience establishing, maintaining, or applying visual identity systems, brand guidelines, design templates, and visual standards.
• A professional design portfolio demonstrating a broad range of creative work across different formats, audiences, and applications rather than a single design specialty.

Required Skills

• Strong graphic design and visual communication skills, with the ability to create consistent, professional-quality assets across digital and print channels.
• Practical expertise in visual identity management, brand guidelines, typography, color, layout composition, and design systems.
• Ability to design compelling presentations, sales collateral, marketing graphics, website visuals, and social media creative.
• Proficiency with at least one modern or AI-powered design and production tool, such as Canva, Adobe Express, Adobe Firefly, Figma, or an equivalent platform.
• Ability to translate complex information into clear, visually effective marketing and sales materials for different audiences.
• Working ability to draft and refine short-form copy, including headlines, captions, calls to action, and concise promotional messaging.
• Ability to follow an established brand voice and integrate written messaging effectively into visual designs.
• Strong creative production and project coordination skills, including the ability to manage multiple concurrent assignments, timelines, approvals, and deliverables.
• High attention to visual detail, design accuracy, consistency, and quality control.
• Ability to work independently, navigate changing priorities, and maintain creative quality across multiple projects.

Education & Certifications

• Bachelor's degree in design, visual communications, marketing, or equivalent practical experience.

Preferred Qualifications

• Experience creating graphic design and marketing materials within employee benefits, insurance, financial services, or a related intermediary industry.
• Experience designing for channel-based or partner audiences, including brokers, agents, distributors, or similar professional stakeholders.
• Proficiency in Adobe Creative Cloud applications, particularly Adobe InDesign, Adobe Illustrator, and Adobe Photoshop, in addition to AI-powered design tools.
• Experience supporting a brand launch or developing a new visual identity and associated design standards from the ground up.
• Understanding of channel marketing and the creative requirements of partner-focused rather than exclusively direct-to-consumer campaigns.
• Experience working within a small or lean creative function that requires both independent design execution and creative direction.