Marketing Associate

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-time

Experience: 2+ years of marketing experience; 1–2 years managing corporate social media profiles

Core Areas: Digital Marketing, Marketing Campaign Execution, Social Media Management, Email Marketing, SEO Content Creation, Go-to-Market Strategy, Marketing Analytics, Event Marketing

Compensation: $85,000-$95,000 per year

About the Role

This Marketing Associate position focuses on executing digital marketing campaigns, supporting go-to-market strategies, creating engaging content, and driving user acquisition, engagement, and retention. The role involves managing daily marketing activities across social media and email channels, coordinating events, and analyzing campaign performance to identify growth opportunities.

The position supports marketing initiatives in the education technology sector, with content and campaigns tailored to educators, students, and parents. Responsibilities span SEO-optimized content development, marketing analytics, event coordination, and brand consistency. The Marketing Associate works directly with leadership and collaborates with design and product teams, using tools such as Google Analytics, CRM platforms, and digital marketing software to measure performance and improve campaign effectiveness.

What You'll Do

• Support the development and execution of go-to-market strategies for new product features and educational learning tools.
• Manage day-to-day digital marketing operations across social media platforms and email marketing channels.
• Execute marketing campaigns designed to increase user acquisition, engagement, and retention.
• Plan and coordinate conferences, conventions, webinars, and other marketing events, including logistics, design, and execution.

• Write, edit, and optimize SEO-focused marketing content, including blog posts, case studies, newsletters, and website copy.
• Develop clear, engaging educational marketing messages tailored to educators, students, and parents.
• Support visual content creation and content design for digital marketing materials.
• Collaborate with design and product teams to develop engaging marketing collateral.
• Define and maintain the global branded merchandise vision, ensuring promotional items reflect established brand values, visual identity, and aesthetic standards.

• Track marketing campaign performance, measure return on investment (ROI), and evaluate campaign effectiveness.
• Monitor Google Analytics, CRM systems, and advertising platforms to assess digital marketing performance.
• Prepare marketing performance reports and identify opportunities to improve growth and engagement.
• Conduct ongoing competitor analysis and market research to monitor education technology trends and emerging opportunities.

Qualifications

Required Experience

• At least 2 years of demonstrated marketing experience, preferably in education technology, B2B SaaS, or a digital marketing agency.
• 1–2 years of experience managing corporate social media accounts across platforms such as X, Instagram, LinkedIn, TikTok, and Facebook.
• Background in teaching or previous professional experience in an education-related industry.

Required Skills

• Strong copywriting and content editing skills, including the ability to translate complex educational concepts into clear, compelling marketing messages.
• Familiarity with digital marketing practices and data analytics tools, including Google Analytics, HubSpot, Mailchimp, Claude, Canva, and Tableau.
• Ability to organize and manage multiple marketing activities, competing deadlines, and evolving priorities.
• Strong organizational skills, resourcefulness, creativity, and a proactive approach to marketing execution.

Education & Certifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

• Genuine interest in the education industry and a commitment to supporting student success.
• Experience using HubSpot Marketing for marketing activities.
• Experience managing company websites, preferably using Webflow.

Benefits

• Flexible working hours.
• Remote-friendly work environment.
• Professional development and career growth opportunities as the organization expands.