Paid Media Manager

Remote (United States)

About the Role

This opportunity is for a data-driven marketer who enjoys turning strategy into measurable results. This role focuses on executing and optimizing digital advertising campaigns that support mission-driven organizations across sectors such as environmental conservation, social impact, and the arts.

The position involves managing campaigns across multiple paid channels while collaborating with cross-functional teams including creative, analytics, and client services. The work directly contributes to fundraising performance and campaign effectiveness.

This is a fully remote role with occasional travel for meetings, training sessions, or team collaboration.

Job Type: Full-Time

Salary: $65,000 – $75,000 per year

What You’ll Do

• Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
• Build and manage keywords, audiences, ad creatives, budgets, and bidding strategies aligned with campaign goals
• Monitor campaign pacing and perform regular quality assurance checks
• Track performance metrics and identify trends, risks, and optimization opportunities
• Optimize campaigns across bids, budgets, targeting, placements, and creative assets
• Support A/B testing across ads, landing pages, and audience strategies
• Prepare performance reports and dashboards using metrics such as CPA and ROAS
• Analyze data from ad platforms, Google Analytics, and internal tools
• Assist in developing client-facing performance insights and summaries
• Manage UTM tracking, conversion events, and pixel implementation
• Conduct audits of campaign setup and tracking accuracy
• Monitor advertising spend and support budget tracking and reconciliation
• Collaborate with internal teams across creative, analytics, finance, and client services
• Participate in testing initiatives and knowledge-sharing efforts
• Stay up to date with digital advertising trends and platform updates

Qualifications

• 3+ years of experience managing digital advertising campaigns, including paid search
• Hands-on experience with platforms such as Google Ads, Meta Ads, Microsoft Ads, or DSPs
• Strong analytical skills with experience using Google Analytics, Excel, and platform reporting tools
• Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
• Experience integrating campaigns with CRM or donation platforms such as Salesforce or similar tools
• Comfort working with collaboration tools such as Microsoft Teams, Monday.com, and Zoom
• Google Ads and/or Meta certifications are preferred
• Experience with Google Grant campaigns is a plus
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and deadlines effectively
• Clear and professional communication skills in a collaborative environment

What This Role Offers

This role offers the opportunity to work on impactful campaigns that support meaningful causes while developing expertise across multiple digital advertising channels. The environment encourages collaboration, continuous learning, and professional growth.

A comprehensive benefits package is included, featuring health, dental, and vision coverage, paid time off, retirement plans, and additional support programs designed to promote work-life balance.