Marketing Ops Manager

Remote (United States)

About the Role

This opportunity is for a Marketing Ops Manager to own the technical infrastructure that supports a high-growth B2B SaaS marketing engine. The role reports to the Revenue Operations Lead and focuses on marketing systems, CRM architecture, data quality, automation, analytics, AI tooling, and cross-functional go-to-market execution.

This is a hands-on builder role for someone who can design scalable systems, connect data across platforms, improve marketing operations, and translate business needs into reliable technical workflows. The Marketing Ops Manager will work closely with Product Marketing Managers, Events and Community teams, Growth Product teams, Sales, Customer Success, and other Revenue Operations partners to ensure launches, campaigns, reporting, and lifecycle programs operate smoothly.

This role is well suited for someone who is comfortable writing SQL queries, managing CRM data models, building dashboards, implementing automation, and presenting insights to leadership.

Employment Type: Full Time

Compensation: $130,000 - $155,000 per year base salary

What You’ll Do

Data Architecture & CRM Ownership

• Own and maintain the marketing data model in HubSpot, including object relationships, field architecture, and scalable structure as the organization grows.
• Build and maintain data pipelines that connect external sources such as product usage data, event platforms, enrichment providers, and ad platforms into marketing systems.
• Establish data governance standards and maintain data quality across marketing systems, including campaign attribution and lifecycle stage definitions.
• Partner with Growth Product teams to instrument signup and onboarding events and ensure product data flows cleanly into HubSpot.
• Build and refine lead scoring and segmentation models based on conversion data and feedback from Product Marketing teams.

AI Tooling & Automation

• Evaluate, implement, and optimize AI tools that improve marketing productivity and operational efficiency.
• Build automated workflows that reduce manual work, including enrichment for inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers.
• Partner with Product Marketing and Events teams to support adoption of new marketing tools and automation systems.
• Stay current on emerging AI and automation capabilities and provide a clear point of view on which tools or workflows should be tested next.

Reporting & Analytics

• Build and maintain dashboards that provide visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion.
• Own lead tracking and lead management across channels, including SEO, SEM, social, AI overview exposure, events, and other acquisition sources.
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting.
• Document metric definitions, scoring logic, and attribution methodologies to create transparency across Marketing and go-to-market teams.
• Partner with Growth Product and Marketing teams to define launch KPIs and create dashboards that provide shared visibility for Marketing, Sales, and Customer Success.

Integration & Tech Stack

• Own integrations across the martech stack beyond HubSpot, including event platforms, community tools, ad platforms, enrichment tools, product analytics systems, and data warehouse connections.
• Evaluate new marketing operations tools and make clear build-versus-buy recommendations.
• Keep the marketing technology stack lean, well integrated, scalable, and aligned with measurable ROI.

Qualifications

• 3–5+ years of experience in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company.
• Hands-on experience with marketing automation and CRM administration; HubSpot experience is preferred.
• Experience designing, improving, or owning a marketing data model across multiple connected systems.
• Strong analytical mindset with the ability to make data-based decisions and measure whether campaigns, experiments, and programs are performing effectively.
• Comfort working closely with product and engineering teams on data, systems, instrumentation, and workflow requirements.

Nice to Have

• Familiarity with product analytics tools and how product event data supports lifecycle marketing.
• Experience with data enrichment vendors and intent data providers.
• Experience supporting field marketing, events, webinars, conferences, or community programs.
• Experience with BI tools or data warehouses.

Who You Are

• Builder-minded: You prefer creating scalable systems instead of repeating the same manual task.
• Curious about AI: You are excited about how AI is changing marketing operations and want to identify practical ways to apply it.
• Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design.
• Ownership-oriented: You notice gaps, propose solutions, and drive improvements forward without waiting for step-by-step direction.
• Collaborative: You understand that effective systems are built with the people who use them, including Product Marketing, Events, Growth Product, Sales, Customer Success, and engineering partners.

Benefits

• Quarterly performance bonus equal to 10%–15% of base salary.
• Equity eligibility.
• Final compensation is based on experience, skill set, scope of responsibility, interview performance, and geographic location.
• 100% covered health, dental, and vision insurance for employees.
• 50% coverage for dependents.
• Generous paid time off, including parental leave.
• 401(k) plan.
• Company laptop and home-office stipend.
• Bi-annual company retreats.