Integrated Campaign Specialist

Remote (United States)

Work Details

Position Type: Full-Time

Salary: $80,000 per year

About the Role

The Integrated Campaign Specialist will support the planning, execution, and optimization of multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth.

This role works closely with cross-functional teams to bring campaigns to market across email, webinars, paid digital, social media, industry partnerships, publications, sponsorships, press support, and other campaign channels.

The ideal candidate is a detail-oriented, data-driven marketer who can execute campaigns from planning through reporting, with strong interest and hands-on experience in email marketing, webinar programs, campaign operations, and demand generation.

What You’ll Do

• Campaign Planning & Coordination
  • Support the development of integrated campaign plans aligned with business goals, product launches, and target audiences.
  • Assist with campaign briefs, timelines, and channel plans across paid, owned, and earned media.
  • Coordinate timelines, campaign assets, and stakeholders to help ensure campaigns launch on schedule.
• Campaign Execution & Channel Management
  • Support campaign execution across email, webinars, paid digital, social media, publications, sponsorships, press support, and related marketing channels.
  • Help ensure campaign messaging, creative assets, and channel execution stay consistent across platforms.
  • Work with internal teams and external partners to support smooth campaign delivery from launch through follow-up.
• Email Marketing
  • Build, launch, and optimize email campaigns, including newsletters, promotional sends, and nurture programs.
  • Support the development of automated workflows and drip campaigns within the marketing automation platform.
  • Monitor email performance, including open rates, click-through rates, conversions, and other engagement metrics.
  • Use performance data to recommend and implement email campaign improvements.
• Webinars & Virtual Events
  • Coordinate end-to-end webinar execution, including scheduling, promotion, registration setup, and post-event follow-up.
  • Partner with internal teams on webinar content, speakers, presentation materials, and event logistics.
  • Manage webinar promotion across email, social media, paid channels, and related campaign touchpoints.
  • Support lead follow-up processes for webinar-generated prospects and campaign contacts.
• Paid Digital Support
  • Collaborate with external agencies and internal stakeholders to support paid media campaign execution.
  • Help align paid media initiatives with broader marketing campaigns, launches, and demand generation goals.
  • Support coordination of assets, messaging, timelines, and campaign inputs needed for paid digital execution.
• Social Media
  • Support distribution of campaign content across organic and paid social media channels.
  • Coordinate campaign messaging across social platforms to maintain consistency with broader marketing initiatives.
  • Assist with social promotion for webinars, content campaigns, product-related campaigns, and other marketing programs.
• Publications & Sponsorships
  • Assist in managing relationships with industry publications and media partners.
  • Coordinate creative assets, listings, sponsored content, and required submissions to meet partner deadlines.
  • Support campaign visibility through relevant industry channels, media opportunities, and sponsorship placements.
• Press & Earned Media Support
  • Assist with press release coordination and distribution logistics.
  • Support amplification of earned media coverage across marketing channels.
  • Help ensure earned media opportunities are connected to broader campaign plans when relevant.
• Performance Tracking & Optimization
  • Track and report on campaign performance across email, webinars, paid media, social media, and other campaign channels.
  • Monitor key performance indicators, including engagement, lead volume, marketing-qualified leads, and conversion rates.
  • Use GA4, CRM and marketing automation platforms, and channel analytics tools to evaluate campaign results.
  • Identify optimization opportunities and support the implementation of improvements across active and future campaigns.
• Cross-Functional Collaboration
  • Partner with Product Marketing, Content, Sales, and Revenue Operations to support campaign execution.
  • Help ensure timely lead handoff and follow-up processes for webinar and campaign-generated leads.
  • Maintain clear communication around campaign timelines, deliverables, dependencies, and performance updates.

Qualifications

• 3 to 5 years of experience in marketing, demand generation, campaign execution, or a closely related field.
• Hands-on experience with email marketing platforms such as HubSpot, Marketo, Pardot, or similar systems.
• Experience supporting or managing webinars and virtual events.
• Familiarity with paid media campaign execution and social media campaign support.
• Strong organizational skills with the ability to manage timelines, assets, stakeholders, and multiple campaign details at once.
• Strong project management skills and the ability to keep campaign work moving across teams and channels.
• Analytical mindset with comfort interpreting performance data and campaign metrics.
• Ability to use campaign insights to support optimization, reporting, and continuous improvement.

Work Authorization & Hiring Requirements

• Applicants must be authorized to work for any employer in the United States.
• Visa sponsorship or transfer of sponsorship is not available for this role.
• Employment is contingent upon successful completion of a criminal background check.
• The employer participates in E-Verify as part of the I-9 employment eligibility verification process.

Benefits

• Competitive compensation.
• Medical, dental, and vision coverage for eligible employees.
• FSA and HSA options.
• 401(k) plan.
• Flexible PTO.
• Fully remote workplace.
• Technology stipend.
• Opportunities for advancement.
• Additional benefits and perks for eligible employees.