Digital Copywriting Specialist

Remote (United States)

Job Details

Employment Type: Full Time

Level: Mid Level

Compensation: $75,000 - $85,000 per year

About the Role

This opportunity is for a Digital Copywriting Specialist who can create persuasive, polished, and performance-focused marketing content for B2B audiences. The role is ideal for a versatile writer who can move quickly across channels while using data, audience insights, and campaign results to improve creative decisions.

The position supports digital marketing, lead generation, revenue growth, click-through-rate improvement, and audience engagement across email, web, social media, paid campaigns, product messaging, executive communications, and multi-asset marketing campaigns.

This role is connected to a financial technology software environment serving business clients, including solutions related to certified payroll and fringe benefit management for the construction industry.

What You’ll Do

Marketing Copy and Content Creation

• Create engaging and persuasive short-form and long-form marketing copy for B2B channels.
• Write content for email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, marketing collateral, and executive or internal decks.
• Translate product features and customer proof into compelling narratives, headlines, and calls to action.
• Develop messaging that resonates with target audiences and supports business goals.
• Write social content, executive ghostwritten content, paid campaign copy, and audience-focused marketing materials.

Research, Interviews, and Product Storytelling

• Interview subject matter experts and customers to develop authentic, useful, and credible content.
• Quickly build a strong understanding of the product, audience, and market position.
• Use product knowledge and customer insights to help strengthen the organization’s voice in the market.
• Turn technical product information, customer examples, and business proof points into clear marketing stories.

Email Marketing and Campaign Optimization

• Develop, execute, and analyze email marketing campaigns in HubSpot.
• Use email campaigns to nurture leads, promote products, and drive audience engagement.
• Monitor campaign performance metrics, including open rates, click-through rates, and conversions.
• Conduct A/B tests to improve email performance, engagement, and conversion outcomes.
• Use campaign data to make copy, messaging, and creative improvements.

Search Visibility and Content Performance

• Use SEO, GEO, and AEO skills to improve online visibility and search performance.
• Conduct keyword research to identify valuable content and search opportunities.
• Optimize content to attract organic traffic and improve search engine rankings.
• Measure copy impact with analytics and quickly revise content based on data insights.

Campaign Messaging and Brand Voice

• Partner with the Copy Lead to develop campaign messaging from concept through rollout.
• Own campaign workstreams and help build multi-asset content packs.
• Maintain a consistent brand voice across campaign assets and marketing channels.
• Establish and maintain style guides, templates, and tone governance.
• Ensure copy, structure, voice, headlines, rhythm, and calls to action are aligned across channels.

Collaboration and Team Support

• Work independently while knowing when to ask for input or support.
• Collaborate with partners and teammates to improve the final quality of marketing work.
• Mentor partners on voice, copy structure, headlines, rhythm, and calls to action.
• Help elevate the quality, consistency, and effectiveness of team copy.
• Prioritize and execute work across multiple projects and competing deadlines.

Qualifications

• 5+ years of professional copywriting or content marketing experience.
• B2B SaaS or fintech background is strongly preferred.
• Strong analytical skills with the ability to interpret campaign metrics.
• Ability to translate data into actionable copy, content, and campaign insights.
• Portfolio showing versatility across formats, including short-form social content, long-form thought leadership, technical product copy, and executive communications.
• Ability to write polished content with a fast turnaround.
• Strong copyediting skills and close attention to detail.
• Ability to work as a proactive, creative, and collaborative self-starter.
• Ability to execute independently while also knowing when to seek feedback or support.
• Comfort working in a fast-paced environment with competing priorities.
• Ability to support revenue growth, lead generation, click-through-rate improvement, and audience engagement through strong copy and campaign execution.

Benefits

• Competitive pay.
• Paid time off.
• Health care benefits.
• 401(k) matching.
• Employee outings and team activities.
• Work with an in-house development team supporting innovative financial technology products.
• Work in a culture that takes client service seriously while maintaining a lighthearted and collaborative environment.