Head of Marketing

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full time

Experience: 4+ years of B2B SaaS marketing experience with pipeline ownership

Core Areas: Pipeline Marketing, Lifecycle Marketing, HubSpot Attribution, Sales Enablement, Content Marketing, Event Marketing, Retargeting, Product Messaging

Compensation: $120,000–$140,000 base salary; meaningful equity

About the Role

This opportunity is for a Head of Marketing to build a predictable marketing-sourced pipeline engine across messaging, customer proof, lifecycle marketing, sales enablement, events, content, and demand generation. The role owns a pipeline number and is responsible for turning successful founder-led webinars, partner channels, referrals, customer stories, and existing audiences into scalable, measurable marketing programs.

This is a hands-on B2B SaaS marketing role requiring direct experience with HubSpot lifecycle stages, campaigns, and attribution; case study development; webinar and event-to-pipeline programs; and team or agency management. The position works closely with Sales and uses AI for research, repurposing, operations, and execution while maintaining a human voice in customer-facing content.

What You'll Do

• Codify existing positioning and messaging by extracting insights from founder webinars, demos, and the language customers use in case studies.
• Create a single messaging source of truth covering positioning, product one-liners, proof points, and phrases that should not be used.
• Ensure future marketing assets and campaigns consistently draw from the established messaging framework.
• Develop a strong working knowledge of six products, three main competitors, and key customer stories during the initial ramp period.

• Build and expand a case study library by identifying stories in webinar and call recordings, interviewing customers, drafting case studies, and securing customer approvals.
• Turn customer stories into reusable assets including web pages, PDFs, one-pagers, and clips from existing recordings.
• Create sales enablement assets including competitive battlecards, ROI calculators, and product-specific one-pagers based on technical documentation.
• Build partner enablement kits for ATS representatives who recommend the products during their own demos.
• Develop a proof library that ultimately covers every product and vertical.

• Build lifecycle marketing programs for existing customers, including cross-sell campaigns that introduce customers to additional products.
• Create sequences for prospects who completed a demo but did not close, closed-lost opportunities, and other existing audiences.
• Develop new-product announcement programs for the customer base and inactive pipeline.
• Build retargeting programs for warm website traffic.
• Own the marketing side of HubSpot, including lifecycle stages, campaign tracking, and attribution.
• Work with Sales Operations and Web Operations resources to establish attribution from first website visit through demo and closed business.
• Build reporting that identifies which marketing motions sourced pipeline and revenue.

• Own the marketing operation surrounding founder-led webinars, including promotion, registration, partner co-promotion, follow-up sequences, and post-event content extraction.
• Turn webinar recordings into case studies, clips, and campaigns within two weeks of each event.
• Own the trade show process end to end, including pre-show meeting booking, booth execution, collateral, and post-show sequences.
• Run high-touch marketing programs including customer dinners, gifts, and executive touches designed to support enterprise opportunities.
• Build repeatable event processes that can operate without direct CEO coordination.

• Own editorial strategy from day one and establish content priorities based on the messaging framework.
• Determine the appropriate content production model and hire or manage a writer or agency to execute against established priorities.
• Use existing case studies, webinar recordings, and competitive insights as inputs for ongoing content production.
• Test paid acquisition on LinkedIn and search once the supporting proof library is established.
• Optimize website conversion performance page by page.
• Develop and improve review-site presence.
• Implement AI search optimization initiatives.
• Create comparison pages focused on the tools the products replace.
• Use AI to accelerate research, content repurposing, marketing operations, and repetitive execution while preserving a human voice in external messaging.

• Own marketing as a measurable pipeline channel rather than optimizing primarily for impressions.
• Build repeatable systems around marketing motions that already generate demand and convert them into scalable programs.
• Track marketing performance against pipeline contribution and revenue outcomes.
• Personally execute foundational marketing work until programs demonstrate enough value to justify additional headcount.
• Build toward a predictable marketing pipeline with clear ownership and measurable results.

Qualifications

Required Experience

• At least 4 years of B2B SaaS marketing experience with direct ownership of a pipeline number.
• Experience building and operating pipeline-focused marketing programs rather than measuring success primarily through impressions.
• Demonstrated experience developing named customer case studies and personally managing the customer approval process.
• Hands-on experience running webinar or event-to-pipeline programs with measurable performance outcomes.
• Experience managing at least one employee or agency and improving the quality of the work produced.

Required Skills

• Hands-on HubSpot expertise, including lifecycle stages, campaigns, and marketing attribution rather than email execution alone.
• Ability to build lifecycle marketing, retargeting, cross-sell, and pipeline re-engagement programs.
• Strong product messaging and positioning skills, including the ability to synthesize customer language, product proof points, and founder knowledge into a consistent messaging framework.
• Ability to create customer case studies, sales enablement materials, competitive battlecards, ROI calculators, product one-pagers, and partner enablement assets.
• Ability to manage webinar promotion, registration, follow-up, content repurposing, trade shows, and other event-to-pipeline programs.
• Strong content marketing and editorial judgment with the ability to write clear, high-quality first drafts quickly.
• Ability to work directly with customers to gather stories, conduct interviews, and secure approvals for public case studies.
• Strong understanding of marketing-sourced pipeline, attribution, conversion, and revenue-oriented performance measurement.
• Ability to operate as a player-coach who can build marketing systems and execute the work directly before expanding headcount.
• Ability to work closely with Sales and apply sales-oriented instincts to marketing execution.
• Ability to use AI effectively for research, repurposing, operations, and repetitive marketing work without using it as a substitute for authentic brand voice.

Preferred Qualifications

• B2B SaaS marketing experience at a vertical SaaS company selling to SMB owners and operators.
• Previous Sales or SDR experience.
• Proximity to Los Angeles, New York, or Miami is a plus because regular in-person working sessions, customer dinners, and trade shows with the CEO are valuable to the role.