Senior Brand Designer

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-time

Experience: 4+ years in brand design, including at least 1 year in crypto, DeFi, or emerging technology

Core Areas: Brand Identity, Visual Design, Brand Guidelines, Sales Enablement Design, Web Design, Social Media Graphics, Figma, Marketing Campaign Design

Compensation: $120,000-$180,000 annually

Schedule / Time Zone: Required working-hour overlap with U.S. Pacific Time

Travel: Ability to attend annual in-person team offsites at international locations

About the Role

This Senior Brand Designer opportunity focuses on developing and strengthening visual identities across two distinct brands in the crypto and decentralized finance space. The position combines hands-on brand design with the creation of sales enablement materials, website experiences, social media graphics, and marketing campaign assets. Primary design priorities include sales presentations, landing pages, and digital content, with approximately 90% of the workload supporting one infrastructure-focused brand and 10% supporting a consumer-facing brand.

As the sole designer within the marketing function, this role involves independently shaping brand standards while supporting marketing and sales initiatives. The work requires advanced Figma expertise, strong typography and layout capabilities, experience creating reusable design systems and templates, and practical knowledge of AI-assisted design tools. Close coordination with marketing and sales stakeholders is essential to translating commercial objectives into effective visual communication.

What You'll Do

• Develop, refine, and extend an established visual brand identity, maintaining consistent brand guidelines across digital, marketing, and sales touchpoints.
• Create and maintain sales enablement assets, including pitch decks, one-pagers, case studies, proposal templates, and partner kits.
• Design web pages and digital experiences, including landing pages, product pages, and comparison pages, with an emphasis on visual clarity and brand consistency.
• Produce branded social media graphics for two distinct brands, adapting visual treatments to their respective audiences and communication needs.
• Lead visual design execution for marketing campaign launches and significant sales or industry events, taking creative concepts through final production-ready assets.
• Develop reusable brand and marketing templates, design components, and visual resources that non-designers can confidently use across campaigns, social channels, and sales materials.
• Collaborate directly with marketing and sales stakeholders to translate business objectives into effective branded presentations, digital assets, and promotional materials.
• Maintain awareness of visual design developments and emerging creative approaches within cryptocurrency, decentralized finance (DeFi), and fintech.
• Manage competing design priorities independently, adapting to changing requirements while maintaining high standards of visual execution.

Qualifications

Required Experience

• At least 4 years of professional brand design experience, including a minimum of 1 year working in cryptocurrency, DeFi, or emerging technology.
• A portfolio demonstrating completed brand design projects across websites, social media, and sales or marketing materials.
• Demonstrated experience shaping, evolving, and extending a visual identity rather than exclusively applying established brand guidelines.
• Experience working closely with marketing and sales teams to transform business goals into compelling visual design solutions.

Required Skills

• Advanced visual design capabilities, including strong command of typography, composition, layout, and consistent brand identity execution.
• Expert-level proficiency in Figma, including the creation and maintenance of reusable design templates and components.
• Ability to design branded assets across web pages, social media graphics, sales presentations, marketing campaigns, and other digital or commercial materials.
• Fluency with AI design tools and practical experience using them to improve creative production efficiency and design quality.
• Ability to develop and apply visual brand guidelines while maintaining consistency across different formats and communication channels.
• Strong presentation and communication skills, including the ability to explain creative concepts, articulate design rationale, and defend design decisions.
• Ability to work autonomously, take initiative, complete assignments without extensive direction, and respond effectively to changing priorities.
• Alignment with professional values emphasizing ethical decision-making, consistent delivery, and long-term impact.

Preferred Qualifications

• Experience building and publishing web pages using Webflow, supported by basic HTML and CSS knowledge.
• Experience managing a website redesign from initial concept through launch.
• Illustration capabilities and foundational motion design skills.
• Experience developing visual design assets for both business-to-business (B2B) and business-to-consumer (B2C) audiences.

Benefits

• Comprehensive medical, dental, vision, life, and disability insurance for U.S.-based employees, with 100% of the base plan premium covered for employees and dependents.
• 401(k) retirement benefits and a Flexible Spending Account (FSA) for eligible U.S.-based employees.
• Monthly mobile phone expense reimbursement.
• Wellness benefits and pre-tax transportation expense support.
• Mental health benefits, including professional therapy sessions.
• Remote work support and a home office setup stipend for equipment such as headphones and other work essentials.
• Lunch reimbursement for employees regardless of geographic location.
• 12 weeks of paid parental leave.
• Flexible vacation arrangements.
• Access to an office in San Francisco's Financial District for employees in the region.