SVP of Marketing

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-Time

Experience: 12+ years in B2B SaaS or enterprise technology marketing, including 4+ years in VP, SVP, or CMO leadership roles

Core Areas: Enterprise Marketing Strategy, Category Positioning, Account-Based Marketing (ABM), Demand Generation, Product Marketing, Revenue Attribution, Marketing Analytics, Executive Thought Leadership

Compensation: $200,000–$240,000 annually

Travel: Quarterly travel to headquarters in Lehi, Utah, and travel to customer locations and industry conferences are expected.

About the Role

This opportunity is for an SVP of Marketing responsible for leading enterprise marketing strategy, establishing category leadership, generating qualified pipeline, and strengthening market positioning. Reporting to the Chief Revenue Officer, the position combines executive-level marketing leadership with direct accountability for revenue contribution, marketing performance, and business growth. The role oversees a lean marketing organization and guides strategic initiatives across demand generation, product marketing, competitive positioning, content, and executive communications.

The position focuses on enterprise buyers, including CMOs, marketing executives, and marketing analytics leaders. Success requires expertise in complex B2B SaaS sales cycles, account-based marketing, marketing data standards, attribution, and executive thought leadership. The marketing leader will develop compelling business-value narratives, improve sales effectiveness, and use AI-enabled workflows to increase operational efficiency and measurable marketing impact.

What You'll Do

• Lead the overall marketing function, establishing strategic priorities, performance objectives, and measurable contributions to pipeline, revenue, and market position.
• Develop and continuously refine category positioning, strategic messaging, and differentiated narratives around marketing data standards, taxonomy management, and enterprise data quality.
• Represent the organization as an executive thought leader through keynote presentations, industry publications, analyst briefings, executive panels, and podcasts.
• Build competitive positioning frameworks and messaging that help Sales and Customer Success teams communicate differentiated value and improve competitive outcomes.
• Manage relationships with Gartner, Forrester, IDC, and other industry analysts to strengthen visibility and positioning in market research.
• Own marketing-sourced and marketing-influenced pipeline performance, establishing clear attribution models, revenue targets, and accountability.
• Develop and execute enterprise account-based marketing (ABM) programs targeting Global 2000 organizations with annual advertising expenditures exceeding $50 million.
• Coordinate integrated demand generation across content marketing, industry events, digital channels, partner co-marketing, and direct outreach.
• Optimize marketing programs for enterprise deal economics, conversion performance, and long sales cycles involving high-value accounts.
• Enhance full-funnel marketing reporting, campaign attribution, and executive dashboards to provide reliable performance insights to the CRO, CEO, and board.
• Direct product marketing activities, including messaging, positioning, competitive intelligence, sales enablement, and product launch strategy.
• Translate technical subjects such as marketing data standards, metadata, taxonomy management, and data quality into compelling business-value propositions for CMOs, marketing executives, and analytics buyers.
• Partner with product and finance stakeholders to develop pricing and packaging recommendations.
• Build and maintain sales and customer expansion enablement resources designed to improve win rates, average contract value, and enterprise sales effectiveness.
• Develop a comprehensive content strategy supporting brand awareness, market credibility, inbound demand, and engagement throughout the enterprise buyer journey.
• Commission and produce authoritative industry research, benchmark reports, frameworks, and other thought leadership content related to marketing data standards.
• Expand customer advocacy through case studies, customer references, advisory boards, and executive roundtables.
• Build, manage, and develop a marketing team of approximately 5–10 professionals and contractors across product marketing, demand generation, content, and related marketing functions.
• Own the marketing budget and P&L, evaluate program-level return on investment, and allocate resources to maximize performance.
• Implement AI-powered marketing workflows and tools to improve productivity, increase output, and support efficient team expansion.
• Establish consistent marketing reporting cadences, operational dashboards, and executive performance reviews.

Qualifications

Required Experience

• At least 12 years of professional experience in B2B SaaS or enterprise technology marketing.
• At least 4 years in VP, SVP, or CMO positions with responsibility for leading the entire marketing function.
• Demonstrated success developing category narratives, market positioning, and executive thought leadership for organizations selling to enterprise marketing leaders, including CMOs, VPs of Marketing, and marketing analytics or marketing technology decision-makers.
• Proven ownership of marketing pipeline and revenue objectives, supported by specific, quantifiable business results.
• Experience managing or closely supporting enterprise sales cycles lasting 6–12 months with average selling prices of at least six figures.
• Demonstrated experience leading lean marketing teams of approximately 5–15 people while improving productivity and effectiveness without relying primarily on additional headcount.
• Hands-on experience implementing AI tools and workflows that have materially improved marketing operations and organizational performance.

Required Skills

• Ability to develop and communicate differentiated category positioning, strategic marketing narratives, and executive-level thought leadership.
• Strong command of enterprise demand generation, account-based marketing, pipeline accountability, and revenue-oriented marketing strategy.
• Ability to translate complex technical and data-related concepts into clear commercial value propositions for senior enterprise marketing buyers.
• Expertise in developing marketing strategies that support complex, high-value enterprise sales processes.
• Ability to lead multidisciplinary marketing teams and maximize output through efficient resource allocation and AI-enabled processes.
• Excellent professional writing, verbal communication, executive presentation, and public speaking skills.
• Ability to produce compelling written thought leadership and communicate authoritatively with enterprise decision-makers.

Preferred Qualifications

• Deep understanding of marketing data, analytics, measurement, and the operational consequences of poor data quality.
• Established professional relationships across the enterprise marketing technology ecosystem, including industry analysts, trade publications, marketing technology vendors, and professional organizations.