Marketing Programs Coordinator

Remote (United States)

Job Details

Location: United States

Workplace: Remote

Employment Type: Full-time

Schedule: 9:00 AM – 6:00 PM Eastern Time

Experience: 2–5 years in marketing, preferably B2B or SaaS

Core Areas: Marketing Program Coordination, Event Marketing, Webinar and Conference Management, Content Publishing, Email Marketing, HubSpot CRM, Demand Generation, AI-Powered Marketing Automation

Compensation: $60,000–$80,000 annually (base salary)

About the Role

The Marketing Programs Coordinator will manage the day-to-day execution of marketing programs, events, content initiatives, and digital campaigns. This position coordinates webinars and conferences, supports demand generation activities, manages content publishing across digital channels, and develops repeatable processes that keep marketing initiatives organized and on schedule. The role offers direct ownership of marketing execution in a growing, remote-first environment.

This opportunity combines event coordination, marketing operations, content production, and campaign management. The successful candidate will use HubSpot to manage marketing workflows, audience lists, and nurture campaigns while applying AI tools, Canva, and automation platforms to produce marketing assets and streamline execution. The position works closely with marketing leadership, external agencies, designers, speakers, and event partners.

What You'll Do

• Coordinate virtual webinars, conferences, and in-person marketing events from initial setup through post-event follow-up.
• Manage event registration, speaker and partner communications, promotional schedules, run-of-show documentation, and logistical requirements.
• Coordinate conference booth vendors, event contractors, and other external partners to support successful event execution.
• Develop post-event marketing workflows, including on-demand landing pages, published recordings, and resource hub updates.
• Build and manage HubSpot nurture streams that guide event attendees toward relevant follow-up activities and pipeline opportunities.

• Coordinate content formatting, scheduling, publishing, and quality assurance across websites, email campaigns, and social media channels.
• Assemble, review, and schedule email newsletters to maintain consistent publication timelines.
• Create marketing assets, including landing pages, surveys, and supporting campaign materials, using AI tools and platforms such as Canva.
• Manage foundational content initiatives designed for AI search visibility using established prompts and content briefs.
• Review, refine, and publish AI-generated content to maintain accuracy, brand consistency, and editorial quality.
• Repurpose webinar and event recordings into thought leadership content, including social media posts, video clips, quotations, data highlights, and simple visual assets.
• Prepare content and creative materials for marketing leaders to share across digital channels.

• Support the execution of paid and organic marketing campaigns, including creative asset preparation, campaign setup, and publishing coordination.
• Coordinate with external growth agencies and design reviewers to prepare and launch marketing initiatives.
• Maintain day-to-day marketing operations in HubSpot, including CRM data quality, contact deduplication, list maintenance, and audience organization.
• Segment, tier, and enrich event and campaign contact lists to support accurate targeting and relevant marketing follow-up.
• Build and improve repeatable marketing processes, workflows, and automation to increase operational efficiency.
• Support additional marketing coordination and execution activities as priorities evolve across a growing marketing function.

Qualifications

Required Experience

• 2–5 years of professional experience in marketing, ideally within a B2B or SaaS environment.
• Hands-on experience coordinating virtual or in-person events, including logistics, scheduling, and execution.
• Practical experience using HubSpot to build and manage marketing campaigns, workflows, nurture streams, and contact lists independently.
• Experience using AI tools to create functional marketing assets, with familiarity in automation platforms such as Zapier or n8n.

Required Skills

• Ability to coordinate marketing programs, campaigns, and events while managing multiple deadlines and execution details.
• Proficiency with HubSpot CRM, including campaign management, workflow automation, audience segmentation, and contact list maintenance.
• Ability to use AI-powered tools for practical marketing production, content development, and workflow improvement beyond basic text drafting.
• Strong content review, editing, and quality assurance skills, including identifying errors in links, dates, formatting, and brand messaging.
• Excellent written and verbal communication skills, with the ability to refine marketing content for clarity and consistency.
• Strong organizational skills, attention to detail, and the ability to independently manage deliverables through completion.
• Ability to develop efficient processes, identify operational gaps, and adapt to evolving priorities in an early-stage environment.
• Willingness to take ownership of both routine coordination tasks and broader marketing execution responsibilities.

Preferred Qualifications

• Experience or familiarity with marketing in the HR, People, or AI industries.
• Familiarity with Webflow and Luma.
• Visual design awareness and the ability to assemble and refine simple marketing creative with design review support.

Additional Information

This position offers hands-on responsibility for recurring webinar programs, conference initiatives, demand generation activities, and marketing operations. The role works directly with the Head of Marketing and provides opportunities to develop deeper expertise in event marketing, demand generation, or marketing operations.

The position also provides practical exposure to AI-assisted marketing production and automation within a collaborative, remote-first working environment.